A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.
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Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed.[1]
Although initially used for tracking parts in vehicle manufacturing, QR codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (known as mobile tagging). QR codes can be used to display text to the user, to add a vCard contact to the user’s mobile device, open a URI or to compose an email, click-to-call or text message. Users can also generate and print their own QR codes for others to scan and use by visiting one of several free QR code generating sites. Frank C. Hudetz, a US Marketing Services Professional, claims to have invented the idea of mapping bar codes to a URL.[2][3]
The Founder of Green Technologies, an Arizona based Company operating out of Arizona State University- Technology Center invented and trademarked the term MobileURL, which assigns a keyword or ”Key phrase” to a QR Code, used to dynamically update, manage, reuse, track and reduce the cumbersome task of having to recreate a new code everytime your information needs updating or has been changed. The MobileURL adds a personable “name” Tag to an otherwise empty looking/feeling 2 dimensional bar code know as a QR Code. MobleURL’s were primarily designed as a new method of indexing QR Codes and the data they lead to by associating a Key Word to an image for Best SEO (Search engine optimization) on major engines such as google, yahoo and bing. The fact that a key word or key phrase is easy to remember for end users, when searching for you or the QR Code information, is one of the many bonuses MobileURL’s offer consumers for any application.
QR codes storing addresses and URLs, tagged as MobileURL’s may appear in magazines, on signs, buses, business cards, or on just about any object in which users need or want information immediately. Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, connect to a wireless network, or open a web page in the phone’s browser. This act of linking from physical world objects is known as a hardlink or physical world hyperlinks.
Google’s mobile Android operating system supports QR codes by natively including the barcode scanner (ZXing) on some models, and the browser supports URI redirection, which allows QR Codes to send metadata to existing applications on the device. Nokia’s Symbian operating system is also provided with a barcode scanner, which is able to read QR codes,[4] while mbarcode [5] is a QR code reader for the Maemo operating system. In the Apple iOS, a QR code reader is not natively included, but over 50 free Apps are available with reader and metadata browser URI redirection capability.
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For the lighter viewer, that doesn’t mind some fun when it comes to very serious issues like promoting your business name and mobile real estate listings, we have provided this fun and easy going video from YouTube featuring Obama and Will Ferrel in regards to QR Codes!
Scantac enables users to host all of their social networking links in one easy to use application. Promote your self using one “name” with QR Code ‘Quick Response’ technology. It’s Free, enjoy!
What happens when someone gives you their business card? You look at it, put it in your pocket and tell your self, im going to email that person, later.. . With Scantac, when you give someone your card, there is a call to action, to scan your QR Code to see what your all about or what your promoting. Once your card is scanned the user can add you to their vcard in their mobile phone with ease, contact you with the push of a button and they now have a direct reference to who you are; your social network and what ever it is you want them to know from your scantac.
Interesting way you can use Scantac to utilize your self and promotion of anything you can think of.
Imagine you have one of your photographs hanging in the local coffee shop or art walk studio. A customer wants to purchase the image, but has no idea what to do? If you had a QR code on your image, the customer could use their smart phone to begin the process. What is the benefit of consumers using a QR Code, vs taking down your website url or contact info? The QR Code directs the person to exactly where they need to go “the sweet spot” in order to get what they want, immediately without distraction or any additional work.
Visit Scantac to create a TAG using a QR Code and your unique “name” associated with the QR Code like “buy me now” located just above the QR Code, kind of like a header and they will get it, right away! (no pun intended)
First, the smart phone application scans the code, which leads directly to your gallery. Next, the interested customer can learn more about you and ultimately have the opportunity to buy your image. You can even make a quick YouTube video, explaining the creation of the art work, everyone likes a good story and video is a unique and useful way to portray your emotional attachment to the art, as the creator.
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QR codes were invented by a subsidiary of Toyota in the 1990s and are very popular in Asia. It wasn’t until the advent of smart phone applications, in the U.S. that the general public took notice. Here is a photo of a QR Code on the side of a building, possibilities are endless!
Now, they are gaining popularity in advertising. Look around; you’ll see them on business cards, backpacks, diaper bags, billboards, magazine ads and product packaging.
How can photographers, journalists, university students, business exec’s, etc.. , use QR codes to promote their interests.
First get your Free QR Code(s) and micro blogging pages at Scantac.com, then;
1. Create a podcast containing a QR code directed to more information about what ever it is your promoting. Watch an example of how QR codes can benefit you. Interesting video by Jason, below. Scantac produces everything you need to utilize and integrate QR Code marketing with ease.
2. You only need one code, TAG, mark, or what ever it is you call QR Codes and Scantac will host and connect all your Social Media, photos, video, etc.. . Post your QR Code on your LinkedIn profile, Facebook, Twitter and/or anywhere.
3. Scantac Links your QR codes to a map using services such as Google maps or Bing.
4. Attach your unique “name” and QR Code image to the bottom of your e-mails to create an expanded e-mail signature. The Code is almost irresistible, people will scan it out of curiosity, so make sure you give them something as a reward for doing so.
5. Attach an iTunes link to an audio message within a QR Code by adding the link in your “add links” area within your login area of Scantac.
6. Scantac enables you to add as many YouTube video links on different theme pages, which you can use to make an introduction video or explain your interests, business, hobbies, music, etc.., you like, on any page with different themes.
7. Scantac offers a quick connect via your QR Code to a downloadable vCard. Your contact info can be anonymous as an added feature of your Scantac membership.
8. Display a welcome message for all who scan the QR Code and offer some type of Qpon or reward for services you offer, for someone scanning your Unique QR Code.
9. Use the QR code to share a downloadable coupon or Qpon.
10. Add a Link within your page(s) from your QR Code to a custom Photoshelter gallery, flicker, photobucket, etc.. .
11. Print your unique QR Code on hats and T-shirts for promotion, and never worry about the print ads expiring, Scantac enables you to change your information, dynamically updating your QR Code and all your information. Never re-print your code again, reuse it as needed.
12. Place your QR Code on the back of business cards for more information about a unique business opportunity or multi level marketing pitch .
13. Create a Guerilla marketing campaign based on QR codes. Use twitter, facebook and outside ad agencies to deliver the information you specifically want the end user to see. Change the information as needed with out interrupting the ad campaign.
14. Scantac analytics offers tracking methods, showing which pages are receiving the most activity.
15. Display your QR Code on Facebook and Link your Facebook URL within Scantac for inside out and/or better promotion for multiple sync.
16. Update your information daily with a photo of the day, or inform your new and loyal customers of specials and special opportunities.
17. Scantac enables you to promote your calendar and available schedule for others to contact you daily or for upcoming events.
18. Link your QR Code to other users interactive availability schedule, for easy appointment connecting via your Smartphones, Tablets, and other PDA devices.
19. Use your QR Code for organization. Take pictures of receipts or daily notes and send them to your page(s) for theme organization and easy review at a later time.
20. Your QR Code displayed next to a photograph may share details about the image on display (location, model, technique etc.)
21. Use QR codes to link to e-books and white papers, give someone an easy place to review what your offering encumbered with all your contact and relevant information.
22. Direct one of your links from Your QR Code to link to an e-mail sign-up page for auto direct promotion.
23. Post a QR Code on a storefront studio window containing updated information about hours of operation and special events. The end user now has your information in their mobile device and can contact you, leave a message, send a text or email. Your contact can even be anonymously if you prefer.
24. Start private messages and forward them within your social network to certain contacts with ease.
25. Create a QR code for Free from Scantac and market what ever it is you want.
26. Place your QR code on any other websites for digital promotion, such as Google places, Craigslist, ebay account for promotion.
27. Add a link within Scantac and use your QR Code as instructions for payment through an online service such as Paypal.
28. Link your QR Code to a special Twitter feed for updated information about the current and new business promotion. Even place your QR Code image on your Wallpaper of your background to let followers link out to what ever it is your promoting, day to day. Change your information daily and never change your QR Code.
29. Link your QR code to a sign-up form for your next workshop.
30. Creatively place your QR code within your logo or design a new logo around your QR Code, see RealtyGo for a good example of such a logo design.
31. Create a advertising campaign using your dynamic QR Code and change the ad and information as you collect feedback from participants.
32. Scantac offers a unique “name” attached to your QR Code, promote your name and start building an online resume around the name for Best SEO search.
33. Place you QR code in newspaper and magazine display advertisements, which offers any additional information you want to deliver to participants. Turn a relatively inexpensive ad in a new print or magazine into a window of opportunity, delivering video, photos, bio, Qpon’s and more.
What would you add?
Your imagination is the only limit to how you use Scantac and QR codes. The best rule is to make sure whatever you offer is worthy of the persons time, scanning the code. Since Scantac is Free to use and link to any social media avenue, the skys the limit, unless of course your an astronaut, and then.. well you know!
As print publications expand their reach to include more online presence, it’s crucial for them to bridge the gap for readers as seamless as possible. Universities have begun to include web references within their print publications. These are little blurbs that tell readers “for more information go online” and a URL is referenced. QR Codes/MobileURL’s and Microsoft TAGs take the general principal of specific referencing a step further and make the process even simpler for everyone.
QR Code being used for Real Estate
This QR Code in the Feb. 27, 2011, St. Louis Post-Dispatch lead readers to an online Oscar Bingo game.
To set a base example of 2D barcode scanners, QR Codes are license free barcodes, created and used by Toyota in the past, whereas Microsoft Tags are licensed and maintained by Microsoft. Both serve the similar purpose – to act as barcodes for barcode readers or camera phones. QR Codes have been catapulted to the next level by adding a mobileURL or “KeyWord” / “Key Phrase” for Best SEO practices. Visit RealtyGo to see how they work!
If your Company has a web presence and any type of print publication, you should be using QR Codes and MobileURL’s to dynamically edit, update, maintain and promote your business.
QR Codes have been in use for years, big over seas, where you may even see them on sides of huge corporate buildings or embedded with art images painted as murals in urban cities – generating links to music, social networking and more. Companies are using QR Codes in magazines as a bridge to deliver additional relevant information about a print add or product being shown or promoted. There was a print piece in a prestigious magazine, i remember seeing, which talked about how to exercise and showed a couple of photos and the interesting looking barcode/QR Code. The ad said “Scan This” (referring to the QR Code) to learn more about the work out program, see a live demonstration, etc.. . The article mentioned, all that was needed to decode the QR Code was a FREE app, from the simple instructions i downloaded a QR decoder App to my smartphone. The Free QR Code reader app took about 3 seconds to download and once i had it, i started to be more aware of other QR Codes, they seem to be everywhere. After seeing how simple yet powerful the information was behind the QR Code, my mind began to race with the potential for all types of marketing applications using QR Codes and Multi level Marketing.
Microsoft TAG image below.
This is a Microsoft Tag that took readers to a video story about an event Paul Kruse hosted for the homeless.
We found this exert from an article and wanted to share it, a new user of QR Codes was familiar with what they were, however didn’t take a moment to find out how to create or utilize them. Here is the exert - ”A local teacher pinged me in December asking me if my students were using them. I said, ‘No’ and asked if she’d come teach me how to create them. After I hit the send button on that message, I realized I’d never actually researched how to create one. So, I pulled up a Web browser,Googled it, and 10 minutes later I was an expert. Kind of. Ha.”
Scantac manages, syncs and promotes all your relevant information in one place using one Key “name”. By attaching a “name” to your QR Codes you can drive end users to the sweet spot of your campaign or promotion. Scantac organizes all your contact information, social networking links and websites, like facebook, twitter, wordpress, blogger, etc.. , using one Key “name” for SEO and enables you to update, edit, delete and manage your information immediately and with ease. Change an ad campaign or deliver current information thats relevant to what’s happening socially, like current events.
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Think of it like this, hand someone your card with your unique “name” and QR Code. The person can then scan the QR Code, for a quick response to what ever you want the person to know about you, your business, videos, photos, contact information, your appointment calendar or all of these things. Scantac holds all your social networking and relevant information in one easy to access application. People can also search the internet and/or scantac.com for your unique “name” to find all your online information, well organized and presentable in one easy to use place.
Scantac – Changes with you!
